The streaming boom that swept the world over the last decade has dramatically reshaped how audiences consume entertainment. In India, and particularly in the southern states—Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Kerala—the growth of Over‑the‑Top (OTT) platforms has opened new possibilities for storytelling, production, and audience engagement. But where is this trend headed? Let’s explore the future of South Indian OTT content : its challenges, opportunities,
